We just wrapped up our with SMX Advanced in Seattle this Tuesday and Wednesday. If you missed the press release about our attendance, be sure to read it. It was our first time at a search marketing conference, and it was interesting to introduce DomainTools to curious attendees who wanted more in-depth details about all of our services. Those conversations were nicely balanced with  stories from others who enthusiastically said, “I use you guys all the time”.  We love attending conferences as a chance to meet members and learn about what people love to use.

One of the highlights of SMX Advanced, like previous conferences, has been the You&A with Matt Cutts. Coined the Alan Greenspan of Google, Matt is their most well-known software engineer. The You&A was a hilarious and very engaging discussion that started out with Danny Sullivan, Editor-in-Chief of Search Engine Land, giving Matt a giant Panda bear along with a panda foot stool. An interesting story surfaced about Larry Page, CEO of Google, and his search for the term “warm mangos”.

The Google team who was working on improving search quality needed to understand the logic behind someone searching for the term ‘warm mangos’ – turns out, mangoes warm up when they are packaged in boxes due to the carbon dioxide produced. As the banter about ‘warm mangos’ was being highlighted, it is not a coincidence that WarmMangos.com was registered during that session